WE INSPIRE

WITH CULTURAL CUES MOTIVATED BY COMMUNITY NEEDS

EMPOWERING BRANDS

TO REACH MORE PEOPLE MORE OFTEN  IN CULTURALLY RELEVANT WAYS

IT’S NOT CELEBRITIES

BUT CULTURALLY RELEVANT YOUNG PEOPLE THAT MATTER

Denver’s Multicultural Center of Excellence.

Take the edge from the competition. You no longer need to take the risk, invest the time and resources to build-out the cultural sensibilities that today’s marketplace demands. We’ve done it for you. The XL Edge leadership team is on your side as America marches toward more diversity and inclusivity. Our leaders are joined with your leaders. Our experience becomes your experience. Our team becomes your team. Together we focus on creating profitable growth. You benefit immediately from the depth of our knowledge and insights. We help you develop the playbook for success within America’s most rewarding and often times most sophisticated markets.

Cultural credibility creates commercial viability

PROJECTED U.S. POPULATION
FROM 2012 TO 2060

America’s demographic landscape is shifting daily

And at no time in history has the American consumer had the power to choose like the present. The fragmentation in media is a reflection of the marketplace itself. Executives scramble to stay relevant. However, the answer isn’t always a new tagline or jingle. Staying competitive is everyone’s business—from the executive suite to the rank and file of the organization.

XL understands that the days of picking and choosing between this or that market segment are over. Picking and choosing is in the hands of the customer. Inclusivity and diversity rule the day—inclusive customer plans and a diversity strategy that ranges from staffing practices to product development are needed to stay competitive.

XL Edge goes far beyond the simple brand advertising at 30,000 feet. Instead, we build awareness, brand equity, and brand loyalty by connecting one on one with our target audience.

How do we do this? Conviction. It takes true conviction and courage to be a marketer (leader) in today’s ever changing culture. New emerging trends, culture that is constantly evolving and new communication media affecting interactions, capturing your target is much more challenging.

XL will help uncover the mystery that leads to undiscovered margin.

A FEW OF THE PEOPLE WE’VE WORKED WITH

Cultural Engagement Requires Human Capital

In Culture
In Context
In Language

Enterprise wide audits and assessments

Social media strategy and execution

Diversity and supplier diversity initiatives

Strategic marketing and sales programs

Language management supervision

XL can help raise cultural credibility (stakeholder value) of the company maximizing financial viability (shareholder value), which in turn are aligned with the corporate values in order to build a sustainable multicultural franchise.

XL can help lead your organization gain maximum traction with America’s emerging populations. Starting with your current assets: associates, operations and communications to frame a winning strategy to assure your company’ has a robust business plan for the ensuing years.

ARMANDO MARTÍN

MARKET AND CORPORATE VISION

Armando brings rich domestic and international cultural experiences. Armando has lead business initiatives in Europe, Latin America and Canada. Experience includes corporate training (Franklin Covey), media management Western International Media/Initiative Media, (IPG), financial (Western Union), retail (Albertsons, Kmart, Kroger).

MANNY FIELDS

CREATIVE, PROGRAM ACTIVATION

A lifetime culture provocateur, Manny has worked his entire professional career in multicultural marketing on leading brands and leading companies. From groundbreaking initiatives for brands like American Airlines, Chrysler and Kmart, to leadership positions in organizations like Globalhue and the Harlem Globetrotters, Mr Fields has established himself as a leader in this field.

GEORGE MOORE

STRATEGY, PROGRAM DESIGN

George brings extensive experience in strategic planning, technology, mobile, social media, finance, marketing, and operations.
Experiences include building technology platforms, developing strategically-aligned programs, ROI, and product development. Managing over $1 billion in products and materials, $200m in M&A, creating T-Mobile’s wholesale business, $300m. Building business and strategic programs/initiatives that make significant differences in companies’ bottom lines.

We’re easy to talk to

Just leave a message below and we’ll reply promptly or you can call Armando directly at 303.249.2039

XL EDGE | P.O. Box 1687 | Englewood, CO 80150
303.249.2039