WE INSPIRE

WITH CULTURAL CUES MOTIVATED BY COMMUNITY NEEDS

 

EMPOWERING BRANDS

TO REACH MORE PEOPLE MORE OFTEN 
IN CULTURALLY RELEVANT WAYS

 

IT’S NOT CELEBRITIES

BUT CULTURALLY RELEVANT YOUNG PEOPLE THAT MATTER

In ten years or sooner America will reach a defining moment

The coveted 18 to 29 year old demographic segment will become a minority majority.
Your decisions today will impact the financial viability of your company tomorrow.
It’s not too soon to ask if your current go to market strategy meets the needs, wants, desires of a vast culturally diverse customer base.

Cultural credibility creates commercial viability

PROJECTED U.S. POPULATION
FROM 2012 TO 2060

America’s demographic landscape is shifting daily

And at no time in history has the American consumer had the power to choose like the present. The fragmentation in media is a reflection of the marketplace itself. Executives scramble to stay relevant. However, the answer isn’t always a new tagline or jingle. Staying competitive is everyone’s business—from the executive suite to the rank and file of the organization.

XL understands that the days of picking and choosing between this or that market segment are over. Picking and choosing is in the hands of the customer. Inclusivity and diversity rule the day—inclusive customer plans and a diversity strategy that ranges from staffing practices to product development are needed to stay competitive.

XL Edge goes far beyond the simple brand advertising at 30,000 feet. Instead, we build awareness, brand equity, and brand loyalty by connecting one on one with our target audience.

How do we do this? Conviction. It takes true conviction and courage to be a marketer (leader) in today’s ever changing culture. New emerging trends, culture that is constantly evolving and new communication media affecting interactions, capturing your target is much more challenging.

XL will help uncover the mystery that leads to undiscovered margin.

A FEW OF THE PEOPLE WE’VE WORKED WITH

Cultural Engagement Requires Human Capital

In Culture
In Context
In Language

 
Enterprise wide audits and assessments
Research and development of innovative products and services
Diversity and supplier diversity initiatives
Billion dollar marketing and sales programs
Launch new business initiatives and open new markets

The XL leadership team is on your side. The XL leaders bring a lifetime of knowledge and experience that was forged in the hallways of corporate America and on the risks and rewards of the entrepreneurship landscape. We understand what it is to be on our client’s side of the desk, we’ve been there as leaders.

XL can help raise cultural credibility (stakeholder value) of the company maximizing financial viability (shareholder value), which in turn are aligned with the corporate values in order to build a sustainable multicultural franchise. 

XL can help lead your organization gain maximum traction with America’s emerging populations. Starting with your current assets: associates, operations and communications to frame a winning strategy to assure your company’ has a robust business plan for the ensuing years.

ARMANDO MARTÍN

ARMANDO MARTÍN

MARKET AND CORPORATE VISION

Armando brings rich domestic and international cultural experiences. Armando has lead business initiatives in Europe, Latin America and Canada. Experience includes corporate training (Franklin Covey), media management Western International Media/Initiative Media, (IPG), financial (Western Union), retail (Albertsons, Kmart, Kroger).

MANNY FIELDS

MANNY FIELDS

CREATIVE, PROGRAM ACTIVATION

A lifetime culture provocateur, Manny has worked his entire professional career in multicultural marketing on leading brands and leading companies. From groundbreaking initiatives for brands like American Airlines, Chrysler and Kmart, to leadership positions in organizations like Globalhue and the Harlem Globetrotters, Mr Fields has established himself as a leader in this field.

GEORGE MOORE

GEORGE MOORE

STRATEGY, PROGRAM DESIGN

George brings extensive experience in strategic planning, technology, mobile, social media, finance, marketing, and operations.
Experiences include building technology platforms, developing strategically-aligned programs, ROI, and product development. Managing over $1 billion in products and materials, $200m in M&A, creating T-Mobile’s wholesale business, $300m. Building business and strategic programs/initiatives that make significant differences in companies’ bottom lines.

We’re easy to talk to

Just leave a message below and we’ll reply promptly or you can call Armando directly at 303.249.2039

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XL EDGE   |   P.O. Box 1687   |   Englewood, CO 80150
303.249.2039/303.249.9944